Web Design Seattle

  With more and more people relying on mobile devices to log on to the internet, the traditional static websites are obsolete. As per statistics, eMarketer predicts that there will be over 2 billion users in 2016 that will utilize mobiles for searching for information, buying and selling goods.  This is the reason that mobile SEO for your apps and website is trending in 2016. Thus, if your business has a website that adheres to the mobile requirements or is a responsive website, your business will get higher visibility as compared to other companies that stick with traditional websites. If you haven’t paid attention to the website, it is time to do now before you lose out on all aspects of mobile SEO. Importance of SEO If you are looking to drive more traffic to your website, focusing on SEO is important. Organic results get 70% more clicks than sponsored links. Most of the traffic to the website is through mobile devices which include tablets and smartphones. Additionally, 90...

    With most businesses having their own websites or eCommerce portals online, there has been a tremendous increase in the requirement of digital marketing. Gone are the days of door-to-door sales, flyers, and Yellow pages. With over 13 billion searches every month, it is true that people are searching for the products or services that you are offering. And to find that audience, you need to be on the first couple of pages on most of the search engines which can only be done with pay per click advertising, using social media channels, and ensuring that your website brings in quality traffic for the business and brand.  Need for SEO And that is why having a proper and professional search engine optimized advertising campaign is essential. However, the fact is that  SEO  is a buzzword for internet marketing but you need to have the right professionals that actually understand the nuances of SEO to implement and execute the strategies, to have the results you need...

    With constantly evolving technology, the impetus of  mobile SEO  and voice searches have led Google to put more stress on a few changes. These are directly connected to getting ‘direct answers’ to the searched queries. And that is why  Seattle marketing agents  and  SEO specialists in Seattle  need to update their skills and analysis to modulate voice searches into the SEO and marketing practices. In recent years, SEO has changed dramatically and with new changes in Google algorithms, it has become more aligned for  mobile SEO practices . It has been seen that voice searches are favored by more people as it is easy and cuts across all ages. Voice searches will surpass mobile and that is why SEO professionals need to satiate the text and voice queries and Google has highlighted the importance of “direct answers” as voice inputs will be higher from mobile phones and tablets. Most of the results of the direct answers are better termed as ric...

  What are the Best SEO tools?   Irrespective of whether you are utilizing  SEO for your own company in Washington  or on a website for the client, you need to use SEO tools. To fit all budgets and requirements, some are paid tools while there are plenty of those that are free. However, the features and quality differ. You might be confused about using the right SEO tool for your business and see the effectiveness of the digital marketing strategies that you might be using. That is why we have compiled a list of the top SEO tools for effective usage. Now you will not need to waste resources and time to give each one a try for your own SEO requirements. Moz:  It is a great portal for SEO with a large and experienced community of experts and resources. With plenty of tools, you are able to view all of the information that you need about the implemented SEO strategy. It has an extremely informative on tracking ranks, keyword research, and link analytics. It allows ...

  Ways to Maintain SEO Ranking Now that your business has finally attained the page rank that you needed, chances are high that with constant changes in Google algorithms, you will need to maintain the traffic and the  SEO ranking . But the question is – how will you do that? Every business needs a consistent source of the traffic to bolster sales and is the basic foundation of all online businesses. When there is less traffic, sales plummet and that is something that no business. As per popular belief, when you rank for certain keywords, you win over the search engine bots. However,  SEO  has a constantly evolving rules and that is why you need to stay updated with the multifaceted tenets to stay a notch above the rest of local competitors. To ensure that you can maintain the  SEO ranking for your business  website, here are some essential tips to follow: Update with new content:  As per the leading search engine algorithms, it ranks you as per the qu...

    80-20 Rule of Social Media Everyone knows that social media is a major part of the marketing for your business but the fact remains that people are not directly interested in direct sales pitches. They are looking to be social and for entertainment. Thus, it is essential that your business social media team goes about building business clients instead of annoying the fans or followers with content that is irrelevant to them. Thus, the marketing has to be subtle while keeping the audience hooked. here is more about 80-20 Rule of social media: – 80/20 rule Engaging with your audience with the social media is essential and by following the 80/20 rule, it can actually make it a successful campaign. The term ‘80/20’ breaks down as use 80% of the content to keep the audience interested and entertained while only utilize 20% to promote the business and brand. Let the 80% content engage the audience and keep them hooked for the next post. That is why content marketing is a huge pa...

  From a general standpoint, SEO or  search engine optimization Seattle  is viewed as the ultimate website traffic generator.  Technically speaking, it involves a series of steps that website business owners and entrepreneurs use in order to ensure that their companies rank as high as possible in the SERP’s or search engine results pages.  Additionally, SEO is comprised of both off-site and on-site practices, both of which are vital to the success of your online marketing strategies as well as your business. Understanding Off-Site and On-Site Actions As the name of each implies, it means that  off-site actions  are done in other locations on the internet to drive more visitor traffic to your website whereas  on-site actions  are certain measures used to improve the content on your webpages.  When you are creating and implementing your  SEO strategy , both of these are essential practices to consider.  In addition to understandi...

Google’s overwhelming share of the search engine marketplace, along with the share that Bing and Yahoo! have, represents the majority of the web searches that any internet marketer needs to be concerned with.  Today, there are two ways that you can drive traffic to your website by using the search engines – natural  or  organic  (unpaid) and  paid  search options such as PPC (pay-per-click) advertising or paid search engine marketing (SEM). What is Paid SEM? The process of driving traffic to your website by purchasing search engine advertisements is known as search engine marketing or SEM.  It is also known as  “paid searches”  and referred to as  cost-per-click  (CPC) or  pay-per-click   (PPC).  The search engine rankings along with social media platforms such as Facebook and Twitter have become the center of any brand’s online presence and visibility.  So it follows then that the expansion of your client or cus...

  PPC or SEO ? Pay-per-click or PPC or  SEO (Search Engine Optimization)  have similar goals namely to increase relevant website traffic and convert it into leads or sales.  PPC or SEO accomplish these goals in different ways.  Each one has its advantages and disadvantages which need to be considered when you are trying to determine which one marketing method is right for your business. PPC vs. SEO – the Pros and Cons The following is a comparison of the pros and cons of pay-per-click advertising that you need to consider before deciding on this option PPC Pros Allows the targeting of keywords and keyword phrases that your website is not built around Can be implemented quickly and is the fastest way to attract website traffic The effectiveness of keywords and offers can be tested easily Guarantees search engine positioning No changes are necessary in order to increase website traffic PPC Cons If you decrease your PPC budget, your sales and traffic...